FLORAL COLLECTION (2026)

Category: Product Design / Textile Design

This project involved creating original rug artwork for Jonathan Adler’s first retail collection developed specifically for retailers such as TJMaxx and Burlington. The designs needed to translate Adler’s bold, playful design language into a more commercially viable aesthetic suited for large-scale retail distribution.

Goal:

Develop a collection of floral rug designs for the internal Ana & Oak brand that met rug construction requirements while capturing a whimsical, hand-illustrated aesthetic inspired by contemporary botanical trends.

Solution:

Created original floral artwork informed by trend research and hand-painted botanical references while manipulating stock imagery, translating the direction into production-ready rug designs for Ana & Oak. Each pattern was developed with construction limitations, scale, color, and repeat in mind to ensure commercial viability.

Program Used: Adobe Photoshop, Adobe Illustrator, NedGraphics